Doomsaying About New Technology Helps Make It Better
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Friday, June 22, 2018
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That
new technologies could actually be bad for us, by sapping our attention or
ruining our memories, is an argument that goes back to Socrates.
It’s tempting to summarily dismiss these concerns,
but such tech-doomsaying is actually an important part of economic discovery.
Our societies are
organised by rules, embedded in our collective knowledge, about the
proper way to behave and interact with each other. These rules are worked out
over a long, often bitter process of debate and
competition between rival ideas about society.
Some of the most
important rules we need to discover are about how to use technology and, just
as importantly, how not to use it.
One recent example of tech-doomsaying is a viral video featuring
Denzel Washington, Simon Sinek, Joe Rogan and others discussing social media
and smartphones. We spend no time with real people any more, the video goes, as
we desperately seek the next “like” and “comment”.
This video
joins a long and proud history stretching back through Neil Postman (who wrote
the brilliant Amusing Ourselves to Death), Alvin and Heidi Toffler
(of Future Shock fame) to John Kenneth Galbraith in The Affluent
Society.
It also
joins a veritable cacophony warning about the perils of everything from artificial
intelligence to blockchains and cryptocurrencies.
Institutional
economics helps us understand, counter-intuitively, why this doomsaying
actually helps make new technologies better.
Working Out The Rules
The great
institutional economist Clarence Ayres wrote about how technology
becomes incorporated into our lives in a way that is roughly equivalent to the
way tribal societies use totems to interact with each other.
In tribal
societies, a whole system of rules is developed and kept by the “shamans” about
what totems mean and how they are to be used in everyday life.
Similarly, a
whole system of rules needs to be developed by tech gurus experimenting with
new technologies and teaching people about how, when and why to use them in
everyday life.
New
technologies don’t simply get incorporated immediately into everyday life,
as traditional economic models assume. They don’t come with an instruction
manual outlining what they can be used for, nor a set of regulations about how
they are to be used.
We have to
learn and develop rules ourselves about how, when and why to use new
technologies. This requires that we talk to each other and share our
experiences and thoughts.
As we talk
to each other and share ideas about new technology, a competition between
ideas develops. From this we discover, as a society, new knowledge about
how, when and why we should use new technologies in our everyday lives.
Hype and Doomsaying Help Us Discover
My colleague
Jason Potts has written about one side of this process, whereby
“hype” about a new technology helps us to discover what it can and should be
used for.
But there is
another, easily forgotten side of this process whereby doomsaying about a new
technology moderates our enthusiasm and promotes caution. We need to discover
what a new technology cannot do and
what it should not be used for.
Every
inventor is both a Prometheus stealing fire from the gods, and
a Pandora unwittingly releasing a swarm of potential evils on the
world. The competition of ideas between hype and doomsaying allows us to
discover helpful rules which deal with both.
Nuclear
technology provides an excellent example of this. Many arguments have been made
about its astonishing potential as an efficient energy source, as a mining
technology and as a source of propulsion, among other things. But we
all know about its dangers too –Chernobyl, Fukushima, Three
Mile Island, and the areas of the Earth that will be radioactive for tens of
thousands of years as a result of nuclear fallout.
Over time,
despite often bitter disputes, we have discovered a substantial body of
knowledge about how, when and why we should nuclear technology.
The
debate about social media and smartphones is much the same. There are a range
of arguments about the spectacular potential for this technology to give
ordinary people a technology to communicate on a scale previously reserved for
only the very powerful and very rich.
But there are also
counterarguments about its addictiveness, its effect on our attention span, and
its enabling of the very powerful and very rich to manipulate us.
Over time, despite what
will often be a fierce dispute between these competing ideas, we can expect to
discover a substantial body of knowledge about how best to use social media.
So, institutional
economics shows us that tech-doomsayers help make technology better. Technology
doesn’t come with a ready-made rulebook for how to use it. We have to discover
this in a process of trial, error and argument. And for this the doomsayer is
just as vital as the visionary.

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